Most Pay Per Call Offers Suck!
Here’s How To Find The One Or Two That Don’t
Unfortunately, testing bad offers is something we all do, especially when we are new to pay per call.
If you are a click-to-caller (focus your efforts on google call-only campaigns) then you have no choice but to wade through a cesspool of bogus, low paying, high duration, “no-way-in-hell-this will-ever-work” list of offers. No network is immune. Every pay per call network I have an account with has bad offers.
During my last stroll through Offervault, I found maybe 2 offers out of all of the offers in the pay per call section that looked remotely interesting to me.
Don’t networks pay to advertise here? You would think they would put their best stuff on display. NOPE!
I found offers that were either too good to be true ($800 addiction payouts), and others so bad that they blatantly reveal how out-of-touch the networks are when it comes to negotiating good terms with a buyer.
Most pay per call offers need improvement by the network before they will ever make you money.
Red flags include payouts under 30 bucks and call duration buffers over 120s.
Again, I’m looking at this through the lens of a google call-only ads campaign.
There are rare exceptions where an offer that triggers a payout over 120s is worth testing, but it’s rare.
Personally, I’ve learned to just avoid offers like these altogether now. I’ll test them on internal if the boss asks for it, but my personal budget will not be a sacrificial lamb.
Why build out a campaign that might make you a 50.00/day profit when you can spend the same amount of time building out a campaign that makes 1000.00/day profit?
The trick is to remain patient and test only the best offers that make sense.
80% Network Offers Will Never Make Any Money With Google Call-Only Campaigns
I’m not a sophisticated marketer, and I’m definitely not the best pay per call marketer out there. So one mans trash can definitely be another man’s treasure.
But it’s easy to see whether or not an offer is worth testing
A quick tool I use to determine Cost per click on an industry standard keyword is Neil Patel’s Ubersuggest.
Use common sense and type in the first high intent keyword that comes to mind that fits the niche.
I just hopped into offervault again and clicked on the pay per call tab
Ouch! WTF? How is a publisher supposed to make an informed decision? There is literally nothing here to go off of. Astoria and other networks need to pay closer attention to how their offers are showing up inside offervault.
I’m going to assume this is a divorce attorney looking for leads. So if you think about it, what’s the most obvious thing you would type into google if you were ready to get a divorce and wanted to talk with a lawyer?
- Divorce lawyer
- Divorce attorney
I’m just brainstorming but let’s confirm this real quick over at ubersuggest.
There’s ZERO chance of making this offer work on Google search.
I’m not sure who Astoria expects will run this traffic and where this traffic would come from but generating one click (not even a call) to a divorce attorney using the Worlds best traffic source will cost approx 30 bucks. Assume a 30-60% conversion rate on those clicks and you’re BROKE before you got started. BAD OFFER!
You can wash, rinse and repeat for the other offers I selected on that offervault screen grab. You’ll find more disappointing news.
Pre-Qualify Your Offers Using The Checklist Below
These questions are far from black and white, so there are no hard yes or no answers here.
Consider these questions as guidelines, meant to help you think a little more before committing to a sure-fire loser of a campaign!
Again, I think 8 out of 10 offers (on pretty much any affiliate network) should be avoided unless you have experience in that vertical or a good relationship with your AM, who can get things fixed.
If your gut says it sucks then it probably does. Most offer payouts cannot compete with Google traffic costs.
You can’t always blame the network or the offer. It all comes back to the buyer and what they can afford to spend, to acquire a new customer.
Work with your account manager if you can. It’s good to be transparent and open to why something is bad.
Most of the time the network is oblivious to the real world cost of traffic and you might be the one who sets them stright.
Pay Per Call Offer Checklist
- Is the Payout Above 25.00?
- Is the Duration 120s or less? Do yourself a favor and avoid anything over 120s.
- Is this an old or new offer? Does the network have a history with this offer or are these new buyers in a new niche?
- Is it 24/7 or Mon-Sun? The more hours you can stay live, the more money you can make.
- Is the offer nationwide? Avoid zipcode list offers (common with home services).
- Industry standard, core keywords have > 5k/mo volume? Not mandatory, but you do want a campaign capable of delivering calls.
- Niche keywords at least 50% of the payout? If you can’t find a decent click for at least half the payout then avoid it or negotiate a higher payout.
- Are other marketers running this offer? Just ask your AM. Then look at the earning EPC inside invoca to confirm.
- Is the network reputable? Go to Facebook see what people are saying. Visit the network’s website to verify it’s credible. Focus on USA networks (reputable, compliant, more likely to get paid).
This is definitely enough to set you straight. We all need to come together and stop running the garbage offers that gum up the gears and cost the publishers money.
Demand better terms for your traffic, but also learn to send quality too.
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