Spyfu is a great way to conduct keyword research for pay per call campaigns. Spyfu is a paid tool, I think I pay around 50 bucks a month, so it’s not too bad.
The more time I spend inside spyfu, the more I learn. There’s a lot you do to find profitable competitors and their campaign details.
A quick tip is to test your competitor’s organic search keywords in your paid call-only campaigns. I’ve had a lot of success finding weird, off the wall, keywords that convert this way.
In this video I run through a fire damage offer (no longer active) and show you how I get keywords to test.
Unfortunately, this campaign did not pan out for me but the process I use still remains the same across on offers. If anything, I only test a small handful of the best keywords now. Quality over quantity.